Jury and Trial Consulting: The Synchronics Group Trial Consultants


>	capturing jurors' attention	The Synchronics Group	t: 415.626.2210
	winning opening statement	19 Divisadero Street	f: 415.626.6527
	importance of eye contact	San Francisco, CA 94117	e: info@synchronicsgroup.com
	studying jurors shoes

Constance Bernstein is an absolutely key player in preparing for arbitration or trial, providing the extra edge needed to win. She can help pick the themes that work, convert them to dynamic, memorable exhibits and then help train the lawyers and witnesses to use them to their advantage. It's always a pleasure working with her. ----Philip McLeod - Keesal, Young & Logan

CAPTURING JURORS' ATTENTION

Juror Retention Curve

Jurors best remember what they hear in the beginning and end of opening statement, at the A and D points. Attention drops dramatically during the middle of opening statement, between B and C.

To take advantage of this fact, try the following strategies:

Tell your audience the important points at the beginning of opening - in your introduction - and at the end - in your summary
Do not introduce new information in the body of your opening
Design as many beginnings and endings as possible:
Divide your opening into segments of not more than 20 minutes each
Use visuals to create the transitions between segments
Treat each segment as a new topic, with its own beginning and ending
Announce to the jurors when you are beginning and ending each segment

Organizing your opening to match the jurors' retention curve allows you to communicate your message more effectively and enjoy more successful outcomes.