POST TRIAL SURVEYS |
| General format in conducting
a post-trial survey |
Post-trial surveys are
conducted immediately after a trial is over. Each sitting
juror is interviewed to determine his/her views on the
trial strategy, case arguments, case presentation and trial
exhibits. Jurors are interviewed about their perceptions
of the witnesses and attorneys. They are questioned about
what happened in deliberations.
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| The objective of a post-trial
survey is to collect original jury research which can be
used to map out successful trial strategies for future litigation
involving similar cases. These surveys uncover the mysteries
of what actually happens in the courtroom and are the most
reliable jury data upon which to base future courtroom trial
strategies for any kind of serial litigation. |
Benefits of post-trial
surveys in terms of trial strategy
|
| Post-trial surveys, completed
after the trial is over, answer all the questions litigators
want to know when they first go into trial: |
- Which case issues are/are
not significant to the verdict and why
- Which arguments
are/are not persuasive and why
- Which witnesses are/are
not credible and why
- Which attorneys are/are not credible
and why
- Which issues are discussed and which ones get
lost in the jury deliberations
- How do jurors determine
the economic, pain and suffering and punitive damages
- Which
strategies are significant for future cases in this kind
of litigation
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